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Official Rules |
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Risk Warning |
Running is a recreational activity that may involve significant physical exertion and physical risk, including but not limited to risks of falls, collisions, road or footpath hazards, dehydration, heat stress, uneven surfaces, traffic interactions, and weather‑related risks. |
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Promotion |
CELSIUS x Aston Martin Aramco F1™ Team Run Challenge – Melbourne |
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Promoter |
Celsius Live Fit Australia Pty Ltd, ABN 88 678 378 946, Suite 2, Level 25, 100 Miller Street, ll Sydney, NSW, 2060, Australia. |
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Platform |
https://www.strava.com/ |
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Challenge Period |
The Promotion starts on February 9, 2026, at 12:00am AEDT and ends on March 8, 2026, at 11:59pm AEDT. Platform’s computer is the official timekeeping device for the Promotion. |
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Eligible Participants |
This Promotion is only open to persons who are 18 years and over at the start of the Challenge Period. |
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How to Participate |
To become a “Participant,” individuals must, during the Challenge Period: • Be a registered Strava user (no paid subscription required) |
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Prize |
Ten (10) Prizes will be awarded in this Promotion. The approximate retail value (“ARV”) of each Prize is $930 AUD. The “Prize” consists of, and is limited only to, one (1) year’s supply of CELSIUS energy drinks (24 cans per month for 12 months, flavours at Promoter’s discretion) (ARV of $730) and one (1) exclusive co-branded CELSIUS × Aston Martin Aramco F1® Team swag pack (ARV of $200) AUD). The supply of CELSIUS energy drinks will delivered as three-hundred and sixty-five (365) cans with the flavors up to Promoter’s sole discretion. Limit of one (1) Prize permitted per Participant. |
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Total Prize Pool Value |
$9,300 AUD |
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Challenge Mechanics |
1. Participants may complete the Challenge Segment as many times as they wish during the Challenge Period. |
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Winner Selection |
On or about 9 March 2026, at the end of the Challenge Period, the Top 10 participants with the highest number of completed, valid segment attempts will be declared potential winners. |
Health and Safety and Risk assessment
1. Physical activity involves inherent risks of injury.
2. Participation in this activity/challenge is completely voluntary and entirely at the Participant’s own risk.
3. Participants are solely responsible for assessing their own fitness and health prior to taking part in, and during, any physical activity.
4. Participants will undertake the activity unsupervised, at a time and place and in weather conditions of their choosing.
5. Participants agree that they shall immediately stop this activity/challenge in the event of injury or feeling unwell.
6. Participants must follow all local traffic laws, run only in safe conditions.
7. Celsius does not provide any medical advice, supervision, or guidance and accepts no responsibility for any injury, loss, or damage suffered as a result of participation, except where caused directly by Celsius’ negligence, which cannot be excluded by law.
8. Celsius does not supervise, organise or control the manner, route, timing, or conditions of participation.
9. To the maximum extent permitted by law, and as allowed for “recreational services” under s 139A of the Competition and Consumer Act 2010 (Cth), the Promoter excludes liability for failure to comply with consumer guarantees relating to the supply of recreational services (i.e., participation in physical activity involving significant physical exertion or physical risk).
This exclusion is limited to liability for:
• Death
• Physical injury or mental injury
• Aggravation or acceleration of disease or other harmful conditions
• This exclusion does not apply to reckless conduct by the Promoter.
By participating you agree that, to the extent permitted by law, you release and indemnify the Promoter from liability associated with risks of running and participation in the Challenge.
General Terms & Conditions
1. The participant agrees and acknowledges that they have read these Official Rules and that participation in the Promotion is deemed to be acceptance of these Official Rules and the Strava Terms and Conditions.
2. Any capitalised terms used in these Official Rules have the meaning given within here.
3. We may amend these Official Rules at any time by posting the updated Official Rules with or without notice to Participant.
4. Attempts are deemed to be completed at the time of receipt by the Platform.
5. Records of the Promoter, Administrator, Platform, and its agencies are final and conclusive as to completion and the time of receipt.
6. Valid and eligible Attempts will be accepted during the Promotional Period.
7. If any participant chooses not to redeem their Prize (or is unable to), or does not redeem their Prize and/or contact the Promoter within a reasonable time, as specified by the Promoter, they forfeit the Prize and the Promoter is not obliged to substitute the Prize.
8. Potential Winner must comply with all terms and conditions of these Official Rules, and winning is contingent upon fulfilling all requirements and requests of Promoter during the verification process.
9. If the Potential Winner cannot be contacted within three (3) days of the first attempt to contact them, or if the Potential Winner fails to return the legal release (the “Release”) within the specified time, or if any prize or prize notification is returned as undeliverable, or if the Potential Winner is found to be ineligible, or if the Potential Winner does not comply with the Promotion Terms & Conditions or the requests of Sponsor, then the Potential Winner may be disqualified and Promoter will alternatively select the next Participant on the leader board. Upon successful completion and submission of the legal release to Promoter, Potential Winner will be designated as a prize winner (“Winner”).
10. No part of the Prize is exchangeable, redeemable for cash or any other Prize or transferable, unless otherwise specified in writing by the Promoter.
11. If the Prize (or portion of Prize) is unavailable the Promoter reserves the right to substitute the Prize (or that portion of the Prize) to a prize of equal or greater value and specification, subject to any written directions of a regulatory authority.
12. No fee is charged by the Promoter to submit an Entry in the Promotion. Where claim is allowed online, there is no additional cost to take part in the Promotion other than any cost paid by the participant to access the website or social media platform of claim via their Internet service provider.
13. The Prize will be awarded to the person named on the Strava account and any claim that is made on behalf of a participant or by a third party will be invalid. If there is a dispute as to the identity of a participant, the Promoter reserves the right, in its sole discretion, to determine the identity of the participant, Strava a account holder or disqualify the Participant’s Entry.
14. Entrants’ personal information will be collected by the Promoter, the Administrator, AMR GP Limited (“AMR”), the Platform (the “Released Parties”)– this includes personal information disclosed: a) directly to the Promoter by the entrant; and b) on behalf of entrants by third parties, such Strava, in accordance with the entrant’s consent – Strava privacy policy can be found at https://www.strava.com/legal/privacy#full_policy. The Promoter will handle personal information in accordance with its privacy policy which is located at https://au.celsius.com/privacy-notice/. AMR will handle personal information in accordance with its privacy policy which is located at https://www.astonmartinf1.com/en-GB/privacy-policy. The Promoter collects personal information about entrants to enable their participation in this Promotion and may disclose the Entrants’ personal information to third parties including its contractors and agents, prize suppliers and service providers to assist in conducting this Promotion and to the State and Territory lottery departments as required under the relevant lottery legislation. If the entrant does not provide their personal information as requested, they may be ineligible to enter or claim a Prize in the Promotion.
15. If a Prize is provided to the Promoter by a third party, the Prize is subject to the terms and conditions of the third party Prize supplier. The terms and conditions which apply to the Prize at the time it is issued to the Participant will prevail over these Conditions of Claim in the event of any inconsistency. To the extent permitted by law the Promoter accepts no responsibility or liability for any delay or failure by the third party to deliver the Prize, any delay or failure relating to the Prize itself or failure by the third party to meet any of its obligations in these Conditions of Claim or otherwise.
16. Prize must be accepted as awarded, and is awarded “AS IS” with no warranty, representation or guarantee, express or implied, in fact or in law, made by Released Parties or for which Released Parties shall be liable, including, without limitation, ANY IMPLIED WARRANTIES OF MERCHANTABILITY, NON-INFRINGEMENT OR FITNESS FOR A PARTICULAR PURPOSE. Any guarantee or warranty given is in addition to any relevant statutory guarantees and warranties and nothing in these Official Rules restricts, excludes or modifies or purports to restrict, exclude or modify any statutory consumer rights under any applicable law including the Competition and Consumer Act 2010 (Cth).
17. The Winners shall comply with all health and safety guidelines and instructions and all applicable legal and regulatory requirements when using any Prize awarded pursuant to this Promotion. Neither the Promoter, nor AMR GP Limited shall be liable for any death or personal injury causes by non-compliance with this paragraph or the remainder of these General Terms & Conditions.
18. Decisions of the Promoter in the selection and determination of all Potential Winners, determination of eligible entries, designated prize awards and all matters relating to this Promotion are final and binding. All prizes requiring delivery (“Shipped Prize(s)”) will be shipped to each Winner at the address provided by them within 28 days of the prize being awarded except for the year’s supply of Celsius which will be shipped as follows: 24 cans shall be delivered to the winner every month for a period of 12 months, flavours/SKUs at Promoter’s discretion. All Shipped Prizes will be delivered by common carrier of Promoter’s choosing, and Shipped Prizes will be deemed delivered to the winner once a Shipped Prize is delivered by Promoter to the common carrier of Promoter’s choosing. Promoter will not be responsible or liable for a late, delayed, lost, stolen, undeliverable or damaged Shipped Prizes once delivered to the common carrier, for any loss or damages relating to delivery, use, or misuse of a Shipped Prize, or for any Entrant who incorrectly entered their actual address during the registration process. Please allow 8-10 weeks for delivery of first Shipped Prizes.
19. If for any reason any aspect of this Promotion is not capable of running as planned, including by reason of computer virus, communications network failure, bugs, tampering, unauthorised intervention, fraud, technical failure or any cause beyond the control of the Promoter, the Promoter may in its sole discretion cancel, terminate, modify or suspend the Promotion and invalidate any affected entries, or suspend or modify a Prize, subject to applicable state regulation.
20. The Promoter reserves the right, at any time, to validate and check the authenticity of claims and Participant’s details (including a Participant’s identity, age and place of residence). In the event that a Participant cannot provide suitable proof as required by the Promoter to validate their claim, the Participant will forfeit the Prize in whole and no substitute will be offered. Incomplete, indecipherable, inaudible, incorrect and illegible claim, as applicable, will at the Promoter’s discretion be deemed invalid and not eligible. Claims containing offensive or defamatory comments, or which breach any law or infringe any third party rights, including intellectual property rights, are not eligible. The use of any automated claim software or any other mechanical or electronic means that allows an individual to automatically claim repeatedly is prohibited and may render all claims submitted by that individual invalid. The Promoter reserves the right to disqualify any individual who provides false information, fails to provide information, conspires with others to gain an unfair advantage or is otherwise involved in any conduct that involved manipulating, interfering or tampering with this Promotion or otherwise preventing the conduct of the Promotion as intended by the Promoter.
21. The Promoter reserves the right to disqualify Entries in the event of non-compliance with these Conditions of Claim. In the event that there is a dispute concerning the conduct of the Promotion or claiming a Prize, the Promoter will resolve the dispute in direct consultation with the Participant. If the dispute cannot be resolved the Promoter’s decision will be final.
22. The Participants will participate in and co-operate as required with all reasonable marketing and editorial activities relating to the Promotion, including (but not limited to) being recorded, photographed, filmed or interviewed and acknowledges that the Promoter may use any such marketing and editorial material, worldwide, in perpetuity, without further reference or compensation to them.
23. Released Parties are not responsible for: (a) incorrect or inaccurate transcription of entry information or late, lost, stolen, unintelligible, illegible, damaged, mutilated, altered, incomplete or misdirected entries or entries received through impermissible or illegitimate channels, all of which will be disqualified; (b) technical failures of any kind, including but not limited to the malfunctioning of any telephone, computer online systems, computer equipment, website, server provider, network, hardware or software; (c) the unavailability or inaccessibility of any website or service; (d) unauthorized intervention in any part of the entry process or the Promotion; (e) printing, typographical, electronic or human errors, which may occur in the offer or administration of the Promotion or the processing of entries; (f) any injury or damage to persons or property, including but not limited to entrant’s phone, which may be caused, directly or indirectly, in whole or in part, from Entrant’s participation in the Promotion, or from viewing, playing or downloading any material from Platform and Promoter’s website(s), regardless of whether the material was prepared by Promoter or a third party, and regardless of whether the material is connected to Promoter’s websites by a hypertext link; or (g) failure to supply the prize or any part thereof by reason of any acts of God, any actions, regulations, orders, pandemics, or requests by any governmental entity, equipment failure, terrorist acts, war, fire, unusually severe weather, embargo, labor dispute or strike, labor or material shortage, transportation interruption of any kind, or any other cause beyond Released Parties’ sole control.
24. Without limiting the generality of the foregoing and to the extent permitted under the applicable laws, AMR GP Limited, owner and operator of Aston Martin Aramco Formula One Team, shall not be liable for and shall be held harmless by any Participant and/or Winner in respect of any and all claims arising directly or indirectly out of or in connection with the Promotion and/or the Prizes awarded pursuant to the Promotion. The Participants (including any Participant that becomes a Winner) agree to indemnify AMR GP Limited in respect of any and all third party claims arising out of or in connection with any use of a Prize provided by AMR GP Limited.
25. Nothing in these Terms excludes rights under the Australian Consumer Law that cannot legally be excluded. Consumer guarantees still apply except where exclusion is expressly permitted for recreational services.
26. The Promoter accepts no responsibility for any tax implications and the Participant must seek their own independent financial advice in regards to the tax implications relating to the Prize or acceptance of the Prize.
27. Failure by the Promoter to enforce any of its rights at any stage does not constitute a waiver of these rights.